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THE CONTENTS OF
THE WebsiteTools.exe file |
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CropImage folder |
This is the .jpg you will be using to learn
how to crop a photo. |
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DemoSite
folder |
A complete, fully functional
website –
including images – for you to have on your hard drive, so that
you can refer to it when you build the practice website with us. |
Programs
folder
(the three essential small
programs you will need for the tutorials in the book) |
 FTP Commander
-- software for uploading
your site to your server
Good Keywords -- software for finding the
best high-demand keywords to use for your particular site (an essential part of search engine optimization).
*See IMPORTANT NOTE at the end of
this page.
Keyword
Explorer -- software for establishing the extent
of competition (other websites) that already
contain those same keywords you’re considering using, so that you can
hone your site with good keywords that are used in a lot in searches but
for which there are not millions of competing websites. In this way
you’ll increase your likelihood of attracting your share of traffic. |
Resources
folder
(5 useful files for creating a Web site) |
How
to Use the Various Resources.pdf --
a brief guide to using the various resources mentioned in the
list above.
Keywords
Selection List Schedule.xls --
a useful worksheet for
analyzing the best keywords for your website as obtained from
Good Keywords and Keyword Explorer software, or from other
sources you choose to use (requires Microsoft Excel).
KeywordsChecklist.pdf
--
a copy of the checklist shown on page XX
of our book, so that you can print extra copies if you wish.
Practice
Site Text Content.txt -- the text
in NotePad for copying and pasting to each Web page when you
create the practice site for woodsmithing.com (refer chapter XX
of the book)
Site
Structure Planning Blueprint.xls
-- a worksheet for planning
how you want to structure your website so that the pages relate
to one another logically for your visitors, and so that each
page is supported by good keywords related to that specific page
(requires Microsoft Excel).
Web
Page Content Blueprint.pdf --
a printable version of the above-mentioned worksheet that you
can use to write the content details of each Web page, including
image names, links to other pages, keyword-related meta tags,
etc.
Web
Page Content Template Form.doc -- a worksheet you
can use to prepare the content of each Web page, including body
content, image names, links to other pages, keyword-related meta
tags, etc. - per page XX of the book (requires Microsoft Excel). |
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Woodsmithing
folder |
The images you will need to construct a
website. |
IMPORTANT NOTE ABOUT KEYWORD DEMAND
SEARCHES:
The current version of the Good Keywords
program is temporarily not functional because Yahoo have
discontinued its Overture search tool which has till now been
the search feature used by Good Keywords and many other
keyword tools available.
However, this is not a train smash. There are good alternatives
that can be used until the Good Keywords program has been
updated.
Here's an extract from the Good Keywords blog - dated 3 July:
The Yahoo (previously Overture) search suggestion tool has been
dead for quite some time. However, the URL remained alive.
Finally it has been given a silent burial by Yahoo.
The link at inventory.overture.com
now redirects to the Yahoo Small Business website.
The Overture based keyword suggestion tool in Good Keywords has
not been working ever since the Overture tool went dead. Now
that it is fully buried we will be updating Good Keywords and
replacing the keyword suggestion tool in it with a basic version
derived from our Keyword Strategy Studio.
Posted by Anil Kumar on July 03, 2008 at 06:46 PM in Keyword
Strategy
OUR SUGGESTIONS FOR KEYWORD DEMAND SEARCHES
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The principles covered in
our Chapter 2 of our book are still totally valid. Until
Good Keywords has been updated, simply use any of the
other tools available for collecting 'keyword demand'
statistics, including those mentioned in the TIP box at
the bottom of page 22 in the book. Here are some other
useful tools that can be used too:
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Keyword Discovery |
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SEO Tools |
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Wordtracker |
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We'll update these notes once Softnik
have made the necessary changes to their Good Keywords
program. |
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You can also visit the Good Keywords
website blog at
http://blog.softnik.com for more
information and ideas. |
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Read the posts, particularly the one
dated July 9, 2008 referring to the Google Keyword Tool. |
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Take a tour of the Good Keywords
website at
http://www.goodkeywords.com to see
what else is available from Softnik. |
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